It’s an ammonia-free, oxidative gray-coverage shampoo. You apply it to dry hair like a normal shampoo, leave it for about 10 minutes, then rinse — no mixing bowls, no 40–60 minute salon-style process, and no separate developer to combine. A single 200 ml bottle typically supports 10–15 applications, depending on hair length and thickness.

Seven shades: Black, Dark Brown, Medium Brown, Light Brown, Blonde, Purple, and Red. Each shade is sold on its own dedicated product listing so you can see the exact result before you buy.

The full ingredient list is published on every product page. The formula includes oxidative dye ingredients — p-Phenylenediamine (PPD), hydrogen peroxide, resorcinol, and related developers — which is what allows a shampoo to color hair in 10 minutes without ammonia. These ingredients can cause a reaction in a small number of people, so we require a 24-hour patch test on a small area of skin before every first use, and recommend gloves during application. If you have a known PPD or para-dye allergy, do not use this product.

Most customers see natural-looking coverage that lasts 4–6 weeks before a touch-up is needed, depending on hair type and wash frequency. The formula is designed to minimize staining on skin or fabric, but pigment can transfer before it’s fully rinsed — we recommend gloves during application and a dark towel afterward, and rinsing until the water runs clear.

Yes — the formula is designed to work across hair textures (straight through coily) and is safe on beard hair and on previously dyed or chemically treated hair. As with any first use, we still recommend the 24-hour patch test described above, and suggest consulting a doctor first if you’re pregnant, nursing, or have a scalp condition, since we are not medical professionals and can’t give individual medical advice.

Yes. Use your everyday shampoo and conditioner between applications, and reach for Instant Dye Shampoo only when it’s time to reapply color. Conditioner can be applied immediately after rinsing the dye out.

We accept Visa, Mastercard, American Express, Discover, JCB, and UnionPay. All cards are charged in US dollars at the time your order is placed.

Yes. Checkout runs over an encrypted (SSL/TLS) connection and card data is handled by our PCI-DSS-compliant payment processor, not stored on our own servers. We only retain the order and shipping details needed to fulfill and support your purchase.

Your statement will show a descriptor referencing Polar Hair Co Inc or polarhairofficial.com. If a charge on your statement doesn’t look right, contact us at help@polarhairofficial.com or call +1 302-567-1008 and we’ll help you identify it.

You may request a return within 30 days of the delivery date shown on your tracking. Email help@polarhairofficial.com with your order number and reason for the return, and we’ll confirm the next steps and a return address with you directly. Please don’t ship an item back before we’ve confirmed the return, since unconfirmed packages can’t be processed.

Once your return is received and inspected, we process approved refunds to your original payment method within 10 business days. Depending on your bank or card issuer, it may take a few additional business days for the refund to appear on your statement.

Yes. Because this is a cosmetic product you have to try to know if it works for your hair, we accept returns of opened and used bottles within the 30-day window, provided you followed the usage instructions on the label. This is part of our money-back guarantee.

Return shipping is paid by the customer, and original shipping charges are non-refundable, except when the return is the result of our error — for example, a damaged, wrong, or missing item. In those cases, we cover the cost of the fix and, if you choose a refund, include the original shipping fee.

Please contact us within 14 days of delivery at help@polarhairofficial.com with your order number and a clear photo of what you received. Once reviewed, we’ll send a free replacement or issue a full refund, including shipping, based on your preference — at no cost to you and no need to return the item.

We may decline returns that fall outside the 30-day window or that were shipped back without first being confirmed with our support team, so that we can keep the process fair and predictable for everyone. Full details are in our Return & Refund Policy.